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We are living in an era of information overload, rapid technological acceleration, artificial intelligence, and deepening skepticism. In this environment, blending in is no longer safe. Being real is how you win.

In this inspiring and practical session, Sheri Fitts explores why an authentic personal brand has become your ultimate competitive advantage in financial services. Drawing on neuroscience, modern leadership trends, and real-world examples, Sheri demonstrates how emotions drive decisions, why human connection builds trust faster than polished pitches, and how personal branding has evolved from self-promotion into influence and impact.

Attendees will learn how to refine their voice, clarify their purpose, and show up consistently as trusted, purpose-driven leaders. This session reframes personal branding as a powerful tool for credibility, meaningful relationships, and lasting influence in an algorithm-driven world.