Roberta Hess

Princeton Marketing

Roberta Hess is founder and CEO of Princeton Marketing, a strategic marketing consulting firm focusing on financial services. She also serves as a Board Advisor and Head of Client Success & Marketing for Consumer51, a digital marketing agency. Previously, she held senior marketing leadership roles at Ascensus, Prudential, MetLife,Travelers Life & Annuity, and Merrill. As a champion for retirement security, she leads the SPARK Institute’s Public Relations Committee. Roberta is also an advocate for women in the retirement industry and served as Northeast Regional Leader, Founder and Co-Chair of the Philadelphia chapter of WE Inspire. Promote. Network. (WIPN) and currently serves on their Board. She is a graduate of the University of Maryland School of Business and studied Digital Marketing with Columbia University.